I'm a client facing creative with over 25 years experience in the design and advertising industry. With a considered and conceptual approach I specialise in art direction, design and artworking for both print and digital. I'm available for freelance projects either in-house or remotely and of course any full-time opportunities or leads would also be greatly appreciated. Stay safe everyone and I'll hopefully catch up with a few of you good people soon...
Projects
- MANCHESTER INTERNATIONAL FESTIVAL - Party Skills For The End Of The World: Ad CampaignWorking with the AKA North concept team and photographer Scott Kershaw we were appointed to create a fresh and exciting lead image, incorporating a hurriedly dressed party goer and an eclectic array of objects that translated the fun and madness of the show, where guests were taught skills to prepare themselves for the possible end of the world and more importantly an epic party to end all parties. Alongside the creative work a media strategy was also produced balancing a targeted digital campa
- SIMON COMMUNITY SCOTLAND - #StayWarmStaySafe: Ad CampaignLeading the AKA Scotland concept team I was given the task by homeless charity Simon Community Scotland of producing an impactful and informative public communications advertising campaign for themselves and sister charity Street Work highlighting the dangers of hypothermia on the rough sleeping populations across both Edinburgh and Glasgow. I created the hashtag #STAYWARMSTAYSAFE to head all communications which were then split into 2 different campaigns. Campaign 1 was aimed at both the gener
- DELL TECHNOLOGIES - Oxford Artificial Intelligence Society: Whitepaper CampaignI was approached by Dell Technologies to produce the creative for their whitepaper collaboration with the Oxford Artificial Intelligence Society, documenting 10 chosen brainstorm ideas of how new artificial intelligence could impact upon the current and post-covid workplace. Working alongside the Oxford AI Brainstorm Team I produced both printed and online collateral which was broken down into four main sections highlighting recommendations set out by the society which sought to achieve their vi
- CONTINUUM ATTRACTIONS - The Emmerdale Studio Experience: Ad CampaignLeading the AKA North concept team we were commissioned by Continuum Attractions to develop the creative and media campaign to launch their new attraction The Emmerdale Studio Experience based in Leeds. Working with this iconic household name my approach was to develop a concept that featured the brand at the heart of the creative to engage directly with the audience. This was achieved by simply placing the logo under the spot lights on an empty sound stage and inviting the audience to ‘Step in
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Work history
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Freelance CreativeSelf Employed
Glossop, United KingdomFreelance
I'm available for freelance projects either in-house or remotely and of course any full-time opportunities or leads would also be greatly appreciated. Stay safe everyone and I'll hopefully catch up with a few of you good people soon...
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Senior CreativeAKA UK
- Manchester, United KingdomFull Time
As a client facing Senior Creative I headed up a 4 person design team in the Manchester studio. My role was to lead from the front on all new creative business briefs coming into the agency with the majority of my time being split between art direction, concept design and presenting solutions to both clients and stakeholders.
I was instrumental in a large number of new account wins that led to various successful multi-channel creative and marketing projects for many local and international businesses particularly within the entertainment and arts sectors. These included various projects for The Ambassador Theatre Group and its numerous stakeholders throughout the UK. Art directing the media campaign for The Emmerdale Studio Experience on behalf of Continuum Attractions. Various key art and promotional work for Derby Theatre, Liverpool Everyman & Playhouse Theatre and the Storyhouse Theatre in Chester. Collaborating with the Manchester International Festival to produce the creative campaign for the Party Skills for the End Of The World performances at MIF17. And art directing an impactful and informative public communications advertising campaign for the charity Simon Community Scotland and its sister charity Street Work which highlighted the dangers of hypothermia on the rough sleeping populations across both Edinburgh and Glasgow.
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Skills
- Art Direction
- Artworking
- Conceptualisation
- Graphic Design
- Adobe Indesign
- Adobe Illustrator
- Adobe Photoshop
- Client Facing
- Copywriting
- Advertising