MANCHESTER INTERNATIONAL FESTIVAL - Party Skills For The End Of The World: Ad Campaign

Working with the AKA North concept team and photographer Scott Kershaw we were appointed to create a fresh and exciting lead image, incorporating a hurriedly dressed party goer and an eclectic array of objects that translated the fun and madness of the show, where guests were taught skills to prepare themselves for the possible end of the world and more importantly an epic party to end all parties. Alongside the creative work a media strategy was also produced balancing a targeted digital campaign with high impact out-of-home activity around Manchester city centre.