Contributing Editor "Brand Bible - The Evolution of Branding"

  • Margaux Aristhene

Wrote chapter 10 "Brandaptation" along with strategist Jeremy DiPaolo, under the direction of Debbie Millman, Chair of the Branding program at SVA, with the goal to examine the concept of personal brands and the impact of User Generated Content on brands and their use of human characteristics.

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    School of Visual Arts

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