Margaux Aristhene
Available

Margaux Aristhene

Hospitality | Brand & Marketing StrategistMonaco-Ville, Monaco
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Payal Halai
Margaux Aristhene
Available

Margaux Aristhene

Hospitality | Brand & Marketing StrategistMonaco-Ville, Monaco
About me
Passionate about crafting and growing hospitality brands that sings in unison with the space and the experience – I thrive in creating truly immersive and holistic stays that instinctively wins guests’ heart. With over 12 years experience working for Fortune 500 and emerging hospitality brands - my experience spans from both client and agency side, with roles on-property and in head offices, while living in over 6 cities and 3 continents. Now as a partner of ‘TRiHO Hospitality Consultants’ I have joined forces with a seasoned expert in Hotel Management & Operation, along with an experienced Architect & Designer, to offer selected hospitality clients a full 360 approach to their business challenges. As a Brand and Marketing strategist, I bring hospitality clients advises ranging from brand integration to marketing activation, brand creation to partnership and everything in between. Specialties: Advertising Campaign, Advertising Creative, Assets Development, Brand Activations, Brand Audit, Brand Development, Brand Launch, Brand Positioning, Brand Strategy, Budget Management, Campaign Development, Campaign Management, Creative Direction, Market Research, Marketing Strategy, Media Planning, Partnership,, Property Launch, Social Media Strategy, Trend Research, Visual Identity, Website Launch.
Projects
  • Hilton Hotels & Resorts Global Identity Update
    Hilton Hotels & Resorts Global Identity UpdateDeveloped and led the implementation of a new consumer facing and on-property global brand identity, across 600 properties and 37 languages
  • Contributing Editor "Brand Bible - The Evolution of Branding"
    Contributing Editor "Brand Bible - The Evolution of Branding"Wrote chapter 10 "Brandaptation" along with strategist Jeremy DiPaolo, under the direction of Debbie Millman, Chair of the Branding program at SVA, with the goal to examine the concept of personal brands and the impact of User Generated Content on brands and their use of human characteristics.
  • Signia Hilton brand launch & concept development
    Signia Hilton brand launch & concept development
Projects credited in
  • Hilton
    HiltonCreating various collateral artworks; seasonal brochures, 4 card fact sheets, dual language menus according to its campaign and brand guideline.
Work history
    Hilton logo
    Hilton logo
    Senior Brand Marketing ManagerHilton
     - McLean, United StatesFull Time
    Enterprise | Identity & Strategy Signia Hilton | Brand Launch & Strategy Hilton Hotels & Resorts | Identity, Rebrand & Advertising Curio Collection | Advertising
    Hilton logo
    Hilton logo
    Marketing Brand Manager EMEAHilton
     - London, United KingdomFull Time
    Hilton Hotels & Resorts | EMEA Advertising & Identity
Skills
  • Branding
  • Brand Strategy
  • Marketing Strategy
  • Branding Projects
  • Brand Partnerships
  • Advertising Campaign
  • Product Launch
  • Brand Activation
  • Brand Analysis
  • Brand Building
Education
    S
    S
    Master in BrandingSchool of Visual Arts
     - New York, United States
    Inaugural year and first program of its kind in the United States, chaired by Debbie Millman (Partner & President of the Design division at Sterling Brands). Related courses: Brand development & strategy, brand identity & visual strategy, corporate branding, market research techniques, brand valuation, brand architecture & naming, brand positioning & personality models, psychology, trend forecasting, behavioural science, history of consumer market, product design, customer journey mapping. Procter & Gamble’s thesis project: Developed iconic online, promotional and at-shelf concepts to articulate the purpose and mission of one of Procter & Gamble’s prestige care brand - Frédéric Fekkai. Additional activities: Contributing writer for "Brand Bible: The Complete Guide to Building, Designing and Sustaining Brands" (2012 Rockport). Co-wrote chapter 10, "Brandaptation in the twenty-first century".