Passionate about crafting and growing hospitality brands that sings in unison with the space and the experience – I thrive in creating truly immersive and holistic stays that instinctively wins guests’ heart.
With over 12 years experience working for Fortune 500 and emerging hospitality brands - my experience spans from both client and agency side, with roles on-property and in head offices, while living in over 6 cities and 3 continents.
Now as a partner of ‘TRiHO Hospitality Consultants’ I have joined forces with a seasoned expert in Hotel Management & Operation, along with an experienced Architect & Designer, to offer selected hospitality clients a full 360 approach to their business challenges. As a Brand and Marketing strategist, I bring hospitality clients advises ranging from brand integration to marketing activation, brand creation to partnership and everything in between.
Specialties: Advertising Campaign, Advertising Creative, Assets Development, Brand Activations, Brand Audit, Brand Development, Brand Launch, Brand Positioning, Brand Strategy, Budget Management, Campaign Development, Campaign Management, Creative Direction, Market Research, Marketing Strategy, Media Planning, Partnership,, Property Launch, Social Media Strategy, Trend Research, Visual Identity, Website Launch.
Projects
- Contributing Editor "Brand Bible - The Evolution of Branding"Wrote chapter 10 "Brandaptation" along with strategist Jeremy DiPaolo, under the direction of Debbie Millman, Chair of the Branding program at SVA, with the goal to examine the concept of personal brands and the impact of User Generated Content on brands and their use of human characteristics.
Work history
Senior Brand Marketing ManagerHilton
- McLean, United StatesFull Time
Enterprise | Identity & Strategy
Signia Hilton | Brand Launch & Strategy
Hilton Hotels & Resorts | Identity, Rebrand & Advertising
Curio Collection | Advertising
Marketing Brand Manager EMEAHilton
- London, United KingdomFull Time
Hilton Hotels & Resorts | EMEA Advertising & Identity
Skills
- Branding
- Brand Strategy
- Marketing Strategy
- Branding Projects
- Brand Partnerships
- Advertising Campaign
- Product Launch
- Brand Activation
- Brand Analysis
- Brand Building
Education
S
S
Master in BrandingSchool of Visual Arts
- New York, United States
Inaugural year and first program of its kind in the United States, chaired by Debbie Millman (Partner & President of the Design division at Sterling Brands).
Related courses: Brand development & strategy, brand identity & visual strategy, corporate branding, market research techniques, brand valuation, brand architecture & naming, brand positioning & personality models, psychology, trend forecasting, behavioural science, history of consumer market, product design, customer journey mapping.
Procter & Gamble’s thesis project: Developed iconic online, promotional and at-shelf concepts to articulate the purpose and mission of one of Procter & Gamble’s prestige care brand - Frédéric Fekkai.
Additional activities: Contributing writer for "Brand Bible: The Complete Guide to Building, Designing and Sustaining Brands" (2012 Rockport). Co-wrote chapter 10, "Brandaptation in the twenty-first century".