I help hospitality brands create value and stand out by blending data-driven insights with creativity, intuition, and bold decision-making. With over 15 years of experience working with Fortune 500 companies and emerging hospitality brands, my expertise spans client-side and agency roles—on-property and at corporate headquarters—across six cities and three continents.
As a brand and marketing strategist, I collaborate with a variety of hospitality clients:
- Hotels: Offering senior marketing leadership, including interim marketing director roles, maternity covers, or mission-based projects.
- Management Companies: Driving strategic positioning and brand development through new positioning, identity creation, and global brand campaigns.
- Agency Partners: Providing hospitality industry expertise for hotel positioning, marketing launches, and brand identity strategies.
- Freelancers: Delivering targeted support and expert guidance for brand marketing projects.
Projects
- Contributing Editor "Brand Bible - The Evolution of Branding"Wrote chapter 10 "Brandaptation" along with strategist Jeremy DiPaolo, under the direction of Debbie Millman, Chair of the Branding program at SVA, with the goal to examine the concept of personal brands and the impact of User Generated Content on brands and their use of human characteristics.
Work history
Senior Brand Marketing ManagerHilton
- McLean, United StatesFull Time
Enterprise | Identity & Strategy
Signia Hilton | Brand Launch & Strategy
Hilton Hotels & Resorts | Identity, Rebrand & Advertising
Curio Collection | Advertising
Marketing Brand Manager EMEAHilton
- London, United KingdomFull Time
Hilton Hotels & Resorts | EMEA Advertising & Identity
Skills
- Branding
- Brand Strategy
- Marketing Strategy
- Branding Projects
- Brand Partnerships
- Advertising Campaign
- Product Launch
- Brand Activation
- Brand Analysis
- Brand Building
Education
S
S
Master in BrandingSchool of Visual Arts
- New York, United States
Inaugural year and first program of its kind in the United States, chaired by Debbie Millman (Partner & President of the Design division at Sterling Brands).
Related courses: Brand development & strategy, brand identity & visual strategy, corporate branding, market research techniques, brand valuation, brand architecture & naming, brand positioning & personality models, psychology, trend forecasting, behavioural science, history of consumer market, product design, customer journey mapping.
Procter & Gamble’s thesis project: Developed iconic online, promotional and at-shelf concepts to articulate the purpose and mission of one of Procter & Gamble’s prestige care brand - Frédéric Fekkai.
Additional activities: Contributing writer for "Brand Bible: The Complete Guide to Building, Designing and Sustaining Brands" (2012 Rockport). Co-wrote chapter 10, "Brandaptation in the twenty-first century".