Conversation Coach - Instagram Filter

  • James Mackenzie

As isolation, fear and confusion took hold in the wake of the coronavirus, I tried to use new skills to offer a form of light relief to a generation viewing the world through social media. The Conversation Coach is an Instagram filter that prompts weird, wacky and funny conversations. Whats your favourite exact temperature? Whats your current lighting situation? Avenue or road? What are your thoughts on stairs? 3 days after the release, the filter had been seen over 150 thousand times, and used over 10 thousand times. The filter spread across the continents, giving people a chance to escape the current world and return to the hilarious mundanities. Try the filter out for yourself here: https://www.instagram.com/ar/157407365387112/