• Jeremy Hofmeister Mac Lynn
  • Anne Coté

The Chuck Taylor All Star is more than a sneaker. Every pair tell a story. MADE BY YOU. Converse gave us a global campaign. We started the campaign in Germany, making it locally relevant with the help of Matt Lambert, Mago Dovjenko, Stefan Marx, RyX, Black Cracker and Ellen Allien. A new generation of ‘influencers’ for Germany, creating and curating content for a 'campaign before the campaign'. Instagram was our channel of choice, but we earned a lot of attention through content spots featured on HighSnobiety, 032c, Novembre Magazine among others. Hats off to Anne Cote for making it happen and BWGTBLD for documenting it beautifully.