Converse Pro Streets - 2012

The pan-European Converse Pro Streets game installation made it possible for anyone to celebrate their local neighborhood by showing off their best moves. These could be anything: dance, skate flips, MC battles. Anything that’s an expression of who they are.
The moves were captured by special cameras, custom built in industrial housings, and uploaded as short videos to the Pro Streets site, where others could support their favorites and check out interesting spots laid out on a map of each city. At the end of the game Converse celebrated the areas with the most incredible talent.
The project consisted of a unique system of cameras that were activated by the public using text messages, installed in major cities from Naples to Berlin.

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Kris Crockett
Director Global Brand Development