I have over 18 years of experience in brand marketing with iconic consumer lifestyle brands – developing consumer-centric strategies and innovative creative campaigns which have been proven to connect with audiences. I have a passion for what I do. I love to push the boundaries of what we think is possible. I believe constant innovation in the way we speak to people is absolutely vital for a thriving brand. I’ve worked in many different cultures, leading and supporting talented teams from different backgrounds and I understand that one solution rarely works for all corners of the world. I have a passion for innovative thinking, digitally led ideas and international communications. Specialties: brand communications, digital strategy, creative innovation, international marketing
As part of executive management team, leading all marketing functions for Ace & Tate - brand strategy, digital/social, performance, PR, retail, activations and customer experience. - Leading a 40+ person multi-functional marketing team consisting of performance marketing, CRM, customer experience, PR, brand communications, retail marketing and country activations. - Established clear consumer archetypes, brand values and brand purpose through extensive quantitative and qualitative research efforts. - Developed marketing strategy to enable greater in-house content creation while diversifying digital media execution. - As part of management team, led efforts to improve career planning, organisational structuring and internal communications. Providing key input on decisions around market expansion, new product focus and online innovation investment.
Lead transition and essentially the re-launch of the brand in Northern Europe. An influential member of the Northern Europe leadership team, evolving & improving cross-functional collaboration while supporting an open communicative environment and creative culture. Responsible for full marketing mix and optimizing brand's commercial impact on business.
Coordinated evolution of Converse EMEA digital strategy, establishing multi-platform vision, clear social media & content guidelines, while elevating and inspiring creative innovation to be a clear competitive differentiator for Converse (driving brand and business) through internal and external initiatives.
(Limited contract position) Led strategic and creative development for Baileys first multi-channel engagement platform and e-commerce effort – a multi-agency collaborative effort to relaunch the brand in China. Adapted Smirnoff global work to be culturally and business relevant for Chinese market.
Relocated to Shanghai to lead business development and digital strategy across all clients, while guiding career progression and skills development for 20 person strategy, performance media and client service teams.
Established myself as a senior leader at digital creative agency, growing Johnson & Johnson into our largest global business while coordinating teams throughout Europe to develop Pan-European strategy. Brand guardian for some of Profero’s most creatively important clients, leading innovative, award winning work for MINI and UK Government’s Talk to FRANK and Cyber Bullying.
Evolved Lexus communications plans to become fully interactive across traditional, experiential & online media. Guided the sports marketing strategy w/ NFL, NBA, MLB.
Integral part of GM's transition from traditional media to greater digital focus: lead roll out of websites, online media program and TV/digital campaign integration.
Executed media planning and strategy, coordinating global campaigns and developing McDonald’s media programs including their first ever web initiatives.