Converse trainers are literally a blank canvas just waiting for experiments so I wanted to see what ideas some of the best creative brains would produce. I put a brief into the Creative Social asking them to ‘hack’ a blank Chuck Taylor Hi-Top. Some of the ideas we received were fanstatic in particular the All Wah – a Chuck Taylor with a Wah Wah pedal inserted within the sole. This experiment resulted in us producing the All Wah shoe as a limited edition run, which we seeded to top guitarists. You can see J Mascis from Dinosaur Jr. demo the final Chuck below.
After seeing these experiments, Google approached us to partner with them on a week of Chuck Hack workshops. Google provided a location in Shoreditch where we held daytime hack sessions followed by evening exhibitions. We documented everything on Google+ and within 2 months we had gained over 1m followers. We regularly showcased ideas of what could be done with Chucks. In return we put calls out to our community to share how they hack their chucks.
This led to another Chuck Hack at SXSW Austin Texas. During the music festival within the Fader Fort, we held a series of customisation workshops led by esteemed artists including Futura, OG Slick, Aaron De La Cruz and Sterling Bartlett. The artists worked with the audience to help them unleash their creativity and customise their own Chucks on site. You can see Futura talking about the event in the video below.