We launched a campaign to wake people up to their listening absurdities to see Sonos as the smart speaker choice. I led a multimillion dollar cross media campaign utilizing a variety of mediums including:
TV and cinema for mass scale in targeted environments
PR to drive mass reach in consumer titles
OOH to drive reach and ensuring an always on presence during the campaign
Digital driving reach during key cultural spaces
Experiential to drive talkability and brand favourability
Print targeting consumer specific interests
Social in targeted environments
PPC to drive qualified leads.
The campaign comprised of three phases, targeting the creative messaging to ensure we were following the customer through their engagement with the campaign, through to owned and partner retail.