About me

Helping others improve their mental wellbeing through my work. Through 10 years of managing multi-channel marketing campaigns in the corporate world, I've refined my skills in communication, project & team management, and operations; and I'm currently lucky enough to channel these strengths towards building the world's largest positive psychology resource at PositivePsychology.com. I'm also a yoga teacher (RYT 200), and building an online program to teach students the foundations of creating their own yoga self-practice. Working remotely from my cozy, plant-filled apartment in Amsterdam. Always love to make new connections, so feel free to say hi!

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Projects

• 4

  Uber Go Together for PrideOversaw the strategy, execution, and delivery for Uber's float in the 2018 Amsterdam annual Pride festival, which takes place across the canals and is celebrated by 2m+ people.
• Uber Stand for Safety CampaignUber's biggest ever multi-market campaign launched across 30+ markets in EMEA with the message that Safety Never Stops, featuring a humorous take on an in-flight safety film.
• Re-imagining Instagram for PositivePsychology.comDeveloping a content strategy and visual identity for the PositivePsychology.com Instagram account. Since implementing a 'micro-teaching' strategy, we have grown by 10x followers, reach more than 150k users per week and receive 2.5k weekly content interactions.

Projects credited in

• 15

  Sonos You're Better Than ThisWe launched a campaign to wake people up to their listening absurdities to see Sonos as the smart speaker choice. I led a multimillion dollar cross media campaign utilizing a variety of mediums including: TV and cinema for mass scale in targeted environments PR to drive mass reach in consumer titles OOH to drive reach and ensuring an always on presence during the campaign Digital driving reach during key cultural spaces Experiential to drive talkability and brand favourability Print targeting co
• 41

  Sonos pop-up storeSonos opened its first store in Europe last year; a retail exhibition, screening and listening space featuring two acoustically-tuned houses designed to emulate a real multi-room home listening space. Celebrating music culture, past and present, we hosted a series of listening events to announce and celebrate the store opening whilst driving notable PR moments. The opening week saw us host a series of events for family, friends, new neighbours, collaborators and fans of Sonos. To mark the rel

Work history

FounderHome of Self Practice
Sep 2020Amsterdam, NetherlandsPart Time
Using my teaching background in functional yoga, combined with my expertise in online learning, I am building a platform to help others develop their own yoga self-practice.
CEOPositivePsychology.com
Feb 2020Amsterdam, NetherlandsFreelance
Helping to curate and create professional development resources in positive psychology for mental health practitioners. Our blog receives 500,000 visitors weekly, and our tools and programs are trusted by thousands of practitioners worldwide.

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Skills

• Content Creation
• Social Media
• Media Planning
• Comms Planning
• Strategy Consulting
• Business Operations
• Team Management
• Digital Strategy
• Campaign Planning
• Project Management

Education

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Bachelor of Arts (BA) The University of Southampton
Sep 2006 - Jun 2009Southampton, United Kingdom
BA English Literature with First Class Honours

Awards

Media Young Lions (Shortlist)The Guardian
Each year Guardian News and Media holds a national competition giving the UK's up-and-coming creative and media professionals the opportunity to compete in the prestigious Young Lions competition in Cannes in June.
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Young Comms Planner of the YearThe Newspaper Society
An inter-agency competition where we had to respond to a live brief and present to a panel of C-level industry experts.