Sonos opened its first store in Europe last year; a retail exhibition, screening and listening space featuring two acoustically-tuned houses designed to emulate a real multi-room home listening space.
Celebrating music culture, past and present, we hosted a series of listening events to announce and celebrate the store opening whilst driving notable PR moments. The opening week saw us host a series of events for family, friends, new neighbours, collaborators and fans of Sonos.
To mark the release of Sonos One, our new voice smart speaker, we partnered with Paul Gorman to curate a display of rarely seen images of David Bowie’s London. To mark this exhibition we launched Song Stories to celebrate the unique voice and influence of David Bowie, demonstrating how he touched and inspired a wide range of artists. The events were hosted by Miranda Sawyer and included guest speakers Nick Rhodes (Duran Duran), Graham Coxon (Blur), Goldie, Carl Barat (The Libertines) and Peaches.
For our first weekend of trading we worked NTS as our broadcast partner for the store’s opening. The digital station streamed live from the store over a period of two days with an eclectic mix of David Bowie inspired programming consisting of NTS DJ’s and higher profile talent from London and NYC. NTS was also launched as a partner service on Sonos and featured on all in-store products.