Jamie Coomber Marketing Director / Brand Director / Creative Director | The Dots
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Jamie Coomber

Marketing Director / Brand Director / Creative DirectorLondon, United Kingdom
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Jamie Coomber

Marketing Director / Brand Director / Creative DirectorLondon, United Kingdom
About me
I’m strategically minded and highly creative with over 19 years of marketing experience with some of the world’s most recognisable and forward thinking brands. With a progressive reputation, I drive brands forward by building meaningful relationships with consumers actively participating to build culture not just insert my brand within the conversation. Often leveraging verticals such as music, film, art and fashion, I’m privileged to have worked with some of the world’s biggest bands, artists, designers and directors. I have a proven management track record managing teams in Boston, NYC, Amsterdam, Sao Paulo, Shanghai and London. As UK Marketing Director at Sonos, I was responsible for all communications of the brand covering media, creative, PR, digital, social, experiential, partnerships, influencers, retail and field teams. Prior to this I spent over 5 years with Converse as Global Digital Marketing Director based out of Boston and New York where I led award winning storytelling through social media, digital content, digital advertising, mobile, digital event activations, wearable technology storytelling, ecommerce marketing, and other experiments we played with. Prior to Converse I spent 10 years working within advertising agencies in London leading innovation and creative strategy for clients such as MINI, Levi's, Channel 4, Nintendo, Barclaycard, Motorola and Orange (Everything Everything). In 2009 I was awarded a Fellowship by the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) for recognition of services to the UK digital industry. In 2013 I was made a member of the International Academy of Digital Arts & Sciences (IADAS), an organisation which helps to drive the creative, technical, and professional progress of the Internet and interactive media. As part of my role here, I am a Judge for The Webby Awards which awards excellence in interactive creativity. I have won numerous awards during my career including: Clio, Best Music Digital/Social 2014 | Music Week Best Music & Brand Partnership 2012 & 2013 | Campaign Magazine 9th Best Digital Campaign of the Decade 2009 | Cannes Gold Lions award for Best Automotive 2007 | Winner Future Marketing awards Best Internet campaign 2007 | Winner Future Marketing awards Internet Innovation 2007 | Gold International Award MIXX 2007 | Revolution award Best Online Advertising 2007 | Revolution Gold creative award 2007 | Winner One Show, New Media Innovation and Development 2007 | Winner BIMA Awards 2006 for Best Interactive Advertising campaign 2006 | Commended Creative Showcase Nov 2006 | Winner Epica awards, Best Campaign 2006 | Winner Eurobest Best Interactive campaign 2006 | Winner creative Showcase Sept 2005
Projects
  • Sonos pop-up store
    Sonos opened its first store in Europe last year; a retail exhibition, screening and listening space featuring two acoustically-tuned houses designed to emulate a real multi-room home listening space. Celebrating music culture, past and present, we hosted a series of listening events to announce and celebrate the store opening whilst driving notable PR moments. The opening week saw us host a series of events for family, friends, new neighbours, collaborators and fans of Sonos. To mark the rel
  • Sonos You're Better Than This
    We launched a campaign to wake people up to their listening absurdities to see Sonos as the smart speaker choice. I led a multimillion dollar cross media campaign utilizing a variety of mediums including: TV and cinema for mass scale in targeted environments PR to drive mass reach in consumer titles OOH to drive reach and ensuring an always on presence during the campaign Digital driving reach during key cultural spaces Experiential to drive talkability and brand favourability Print targeting co
  • Converse Chuck Hack
    Converse trainers are literally a blank canvas just waiting for experiments so I wanted to see what ideas some of the best creative brains would produce. I put a brief into the Creative Social asking them to ‘hack’ a blank Chuck Taylor Hi-Top. Some of the ideas we received were fanstatic in particular the All Wah – a Chuck Taylor with a Wah Wah pedal inserted within the sole. This experiment resulted in us producing the All Wah shoe as a limited edition run, which we seeded to top guitarists. Yo
  • Converse Represent
    The Olympics 2012 saw over 2m people swarm to the City for the games. The Olympics are heavily regulated so anyone who is not an official sponsor are limited to what and where they can advertise during the period. That said, as we could not legally advertising within East London, we created an experience to bring people to the 100 Club in the centre of town to Represent their musical tastes. Over the 2 week period we hosted 10 live shows featuring 45 artists such as Blur, Nas, Toots & The Maytal
  • Sonos x Dazed Open House
    I wanted to create always-on platform with scale to remind our consumer of the benefits of Sonos outside of key campaign times. I chose Dazed as our media partner as our audiences align whilst providing optimum reach. I wanted to bring to life the importance of listening out loud in the home and the effect this has on creativity and relationships. In order to tell this message in an interesting way, I wanted to partner with iconic British artists to share their experience of the music they have
  • Sonos Rescored
    To launch our new product Playbase, I set out to see how far we could push the power of sound in home theater. I wanted to get the final sound the consumer hears as close to what you would hear in the recording studio. I put together the best ‘ingredients’ to create the best possible sound; Oscar winning composer Stephen Price (Gravity), Grammy Award-winning producer (Giles Martin), Studio One at Abbey Road and 58 of the best handpicked musicians in the country. I wanted to give this power to an
Projects credited in
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Work history
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    Co-FounderThe Lady Luck Society
    London, United KingdomPart Time
    I Co-Founded The Lady Luck Society (www.theladylucksociety.com) as a side hustle whilst on maternity leave. We sell one of a kind vintage pieces and each collection is accompanied by a curated playlist to bring the collection to life after it has left us to continue its journey. We also curate content for our community, sharing inspirations and insights from the wonderful women we admire, as well as our own via our newsletter and social media.
    Global Brand DirectorMOO
    London, United KingdomFull Time
    With the support of my brilliant Global team I oversee our Brand, Awareness campaigns, Strategic Partnerships, Events, Product Partnerships, Social Media, Content and our Communications Planning function.
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Skills
  • Branding
  • Marketing
  • Strategy
  • Creative Marketing
  • Digital
  • Experiential
  • Partnership
  • Advertising
  • Social
  • Business
Education
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    BSc (Hons) Business Information Systems and MarketingMiddlesex University
    London, United Kingdom
    Business Information Systems: Artificial Intelligence, Commercial Web Development (HTML, JavaScript), Advanced Database Systems (SQL), Knowledge Based Systems, Information Systems, Management and Strategy Marketing: Professional Marketing Practice, Marketing Communications, Strategic Marketing, Marketing Research, Direct Marketing CIM Advanced Certificate in Marketing
Awards
    Best Music Digital/SocialMusic Week
    Best Music & Brand PartnershipMusic Week
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