I’m strategically minded and highly creative with over 19 years of marketing experience with some of the world’s most recognisable and forward thinking brands. With a progressive reputation, I drive brands forward by building meaningful relationships with consumers actively participating to build culture not just insert my brand within the conversation. Often leveraging verticals such as music, film, art and fashion, I’m privileged to have worked with some of the world’s biggest bands, artists, designers and directors. I have a proven management track record managing teams in Boston, NYC, Amsterdam, Sao Paulo, Shanghai and London. As UK Marketing Director at Sonos, I was responsible for all communications of the brand covering media, creative, PR, digital, social, experiential, partnerships, influencers, retail and field teams. Prior to this I spent over 5 years with Converse as Global Digital Marketing Director based out of Boston and New York where I led award winning storytelling through social media, digital content, digital advertising, mobile, digital event activations, wearable technology storytelling, ecommerce marketing, and other experiments we played with. Prior to Converse I spent 10 years working within advertising agencies in London leading innovation and creative strategy for clients such as MINI, Levi's, Channel 4, Nintendo, Barclaycard, Motorola and Orange (Everything Everything). In 2009 I was awarded a Fellowship by the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) for recognition of services to the UK digital industry. In 2013 I was made a member of the International Academy of Digital Arts & Sciences (IADAS), an organisation which helps to drive the creative, technical, and professional progress of the Internet and interactive media. As part of my role here, I am a Judge for The Webby Awards which awards excellence in interactive creativity. I have won numerous awards during my career including: Clio, Best Music Digital/Social 2014 | Music Week Best Music & Brand Partnership 2012 & 2013 | Campaign Magazine 9th Best Digital Campaign of the Decade 2009 | Cannes Gold Lions award for Best Automotive 2007 | Winner Future Marketing awards Best Internet campaign 2007 | Winner Future Marketing awards Internet Innovation 2007 | Gold International Award MIXX 2007 | Revolution award Best Online Advertising 2007 | Revolution Gold creative award 2007 | Winner One Show, New Media Innovation and Development 2007 | Winner BIMA Awards 2006 for Best Interactive Advertising campaign 2006 | Commended Creative Showcase Nov 2006 | Winner Epica awards, Best Campaign 2006 | Winner Eurobest Best Interactive campaign 2006 | Winner creative Showcase Sept 2005
With the support of my brilliant Global team I oversee our Brand, Awareness campaigns, Strategic Partnerships, Events, Product Partnerships, Social Media, Content and our Communications Planning function.
As UK Marketing Director at Sonos, I was responsible for all communications of our brand covering media, creative, PR, digital, social, experiential, partnerships, influencers, retail and field teams. As part of the UK Leadership Team alongside the General Manager and Sales Director, grow the UK business 25% YoY. Manage a team of 17 people to deliver the communications across the country. Lead the Global relationship with Abbey Road Studios, bringing our brand to life through their space working closely with Giles Martin and the engineers who tune our speakers. Oversee and be ultimately responsible for the management of all our agencies.
I relocated from New York back to London where I took time off to look after my newborn baby girl. Key tasks included multiple nappy changes whilst often multitasking as an entertainer, curator of Sophie la Giraffe memorabilia and night time story teller and soother.
I was globally responsible for strategy and development of all communications told through digital including Social Media, Digital Content, Digital Advertising, Mobile, Digital Event Activations, Wearable Technology storytelling, Ecommerce Marketing, and other experiments we played with. Put in place a global digital marketing team covering APAC, EMEA, LATAM, and North America. Wrote and implemented the Converse Social Media strategy, Digital Advertising playbook and eCommerce Marketing plans year on year. Lead my eCommerce Director to grow converse.com revenue 30% YoY. Lead all seasonal stories through digital communications including digital content and social media outreach. Regularly conducted new audience research to ensure our data was up to date with new technologies our consumers were using.
Lead all digital communications for the brand in the UK including social media, digital advertising, website content and eCommerce Worked closely with retailers and developed innovative campaign solutions for key accounts both using digital communications and technology within retail windows. Part of the team who put together the sponsorship of the 100 Club, running monthly branded gigs within the venue which included the use of RFID wristbands, social media for all bands attending, and a store within the venue. Delivered Converse Represent with two colleagues, taking over the 100 Club Oxford Street during the Olympics featuring Blur, Paul Weller, Nas, Toots & the Maytals, Plan B amongst others.
Understand how our audience used ‘digital’ throughout their day so we could understand the best ways to engage them. Educated the brand teams on the digital capabilities. Worked closely with the brand team and the ATL agencies to ensure digital was an integrated part of the comms strategy and not an ‘add on’. Ensured the digital house was in order and had a consistent presence within spaces where our audience was talking to us.
Responsible for all planning, strategy and client management for Orange’s digital marketing activity. Worked closely with the ATL and media agencies to ensure every campaign was integrated. Worked with Orange offices worldwide to educate them about digital media and advised them on recommended marketing campaigns within those areas. Researched and identified emerging trends and new technologies that could be harnessed for future client work. Conducted workshops for clients on digital developments and new opportunities they could take advantage of.
Strategic and client lead for MINI, Channel 4 and Motorola. Researched and identified emerging trends and new technologies that could be harnessed for future client work. Educated the company on new digital platforms that could be integrated within our communications. Facilitated workshops for clients on digital developments and new opportunities they could adopt. Responsible for innovation across the International Profero network.
Client lead for Barclays, Barclaycard, Levi’s and Nintendo. Managed my accounts and was the main point of contact for clients. Managed an Account Executive and was responsible for their progression. Produced annual budgets for my clients into an overall media strategy. Planned and booked all media schedules. Briefed and appointed creative agencies and media owners.
Client lead for Nokia, Cartoon Network, GSK, Masterfoods. Managed my accounts and was the main point of contact for clients. Planned and booked media schedules. Briefed and appointed creative agencies. Educated off-line planners on digital technologies and opportunities available. Reported on all campaigns including full ROI data.
Planned and booked media schedules. Reported on campaigns for clients including full ROI data. Developed and maintained good relationships with clients and media owners. Prepared competitive analysis for future clients. Presented campaign findings to colleagues.