Converse Hack-a-Chuck

Converse teamed up with Google to launch their new G+ page. Creative Social worked with them to create an online and offline buzz around it. We created a brief - hack a pair of the legendary Chuck Taylor All Star hi-tops. 21 agencies within the Creative Social global network answered, hacking together some of the most resourceful, innovative and imaginative Chucks ever made. We displayed the completed Chuck Hacks at the Cannes Lions international festival and helped curate and programme a launch event in London. The project grew the Converse G+ page to over 1m fans in under 1 month while the content generated from the hacks gained over 500,000 social actions for the brand. Google view this as the most successful G+ brand launch of all time and continue to use it as a best practice case study. After 3 years of development Converse launched the winning hack the 'Converse All Wah' in June 2016.