C by Covert - The Orlando Show
C by Covert wanted to make an impact in the mobile tech accessories market. We created Orlando, everyones favourite spoof fashion Vlogger. During the run up to Christmas 2013 we produced three episodes of The Orlando Show, each linking back to the brand through product demo videos.
Reacting live to trending pop culture and internet memes including Miley Cyrus twerking and the Royal baby, we quickly crafted iPhone and iPad covers that represented these news stories and set the tone for each video. We even put some of the covers on E-bay.
Gaining organic coverage within our desired audience of young and connected smart phone and tablet users the Orlando Show was a big hit and acted as a gateway that drove thousands of views and subsequently sales back to the C-By Covert brand. Three episodes of The Orlando Show generated 200k YouTube views, with over 8k social actions.