A creative and strategic Brand Manager with 5+ years experience managing D2C 360º campaigns globally for both established and startup brands. Here to create the unexpected and push the boundaries for brands that want to get noticed and do things differently.
Native Spanish & English speaker.
High-level Italian speaker.
Projects
- World's first AI Stylist on the EE BAFTA red carpetEE challenged its agency M&C Saatchi PR to bring something new and unique to the BAFTA red carpet, and cut through the noise of one of the biggest press nights of the year. The idea was to bring an AI Influencer to life by casting them as host on the red carpet alongside an Instagram styling filter that enables viewers at home to shop their favourite red carpet looks via livestream. This resulted in millions of viewers, thousands of outfits shopped, and EE becoming one of the first brands in t
- Tropicfeel x Soho HouseTropicfeel, a disrupter travel apparel brand and one of EU's fastest growing startups, wanted to know how they could target modern day travellers and become a front of mind brand for millennials. I had the idea to partner with Soho House: an establishment that is deeply routed in the culture of new nomads around the world. Using connections and devising a plan to help Soho House with it's new sustainability strategy in Europe, I set up a long-standing partnership with Soho House across the
- Sonos x HAYSonos wanted to take its new collaboration with Danish design brand HAY, to world-famous design fair, Salone di Mobile, to showcase its first venture into coloured speakers designed to be an ornament within the home. Sonos worked with renowned agency M&C Saatchi PR to connect with key press in the UK and in Italy and invite them down to the event where they could experience the power of this collaboration in person. Once there, press were given a true Sonos sound experience to understand the i
Projects credited in
- The Brilliant Sound ExperienceWe showcased the collaboration between Sonos and the Google Assistant through a multi-city sensory experience.34
- Sonos pop-up storeSonos opened its first store in Europe last year; a retail exhibition, screening and listening space featuring two acoustically-tuned houses designed to emulate a real multi-room home listening space. Celebrating music culture, past and present, we hosted a series of listening events to announce and celebrate the store opening whilst driving notable PR moments. The opening week saw us host a series of events for family, friends, new neighbours, collaborators and fans of Sonos. To mark the rel
Work history
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Creative & Strategy Brand ManagerTropicfeel
Barcelona, SpainFull Time
Defining marketing strategies to ensure the proper community and engagement growth achieving a 120%+ combined channel growth and over 100 million quarterly channel impressions.
Defining and supervising external brand relationships: partnerships, ambassadors, PR. In under a year I have grown the Nomad Network to 150+ active creators, secured press in gold tier UK publications (The Guardian, BBC, Independent...) and secured an Europe-wide ongoing partnership with Soho House.
I am also responsible for the creative conceptualization, strategy & execution of brand
campaigns & projects to maximize sales, awareness & identity contributing to record-breaking Kickstarter product launches and 5.1M€+ revenue so far this year.
Lead stylist for both outdoor and e-commerce photoshoots at the brand.
Marketing & Social Media ManagerEdge of Ember
- London, United KingdomFull Time
Joined as first and only social media and marketing manager growing the main channels to over 130K+ followers.
Designed brand guidelines for all key channels: social media, newsletter, partnerships, Influencers
Designed a creative influencer and social media campaign to successfully have the brand stocked and partnered with Selfridges.
Lead paid social agency and Google Ads agency.
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Skills
- Project Management
- Brand Management
- Strategy
- Consulting
- Copywriting
- Social Media Management
- Marketing
- Talent Management
- Translation Copywriting
- Creative
Education
U
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BA Spanish and ItalianUniversity of Bristol
- Bristol, United Kingdom
Improving skill set in two foreign languages. Improving fluency in Spanish. Learning a high level of Italian. Improving literature skills in English, Spanish & Italian. Discovering and analysing different cultures through film, history and and literature.
Spent a year in Industry as a Business Analyst in Santiago, Chile and as an Italian teaching assistant in Rome, Italy.