Tropicfeel x Soho House

Tropicfeel, a disrupter travel apparel brand and one of EU's fastest growing startups, wanted to know how they could target modern day travellers and become a front of mind brand for millennials. I had the idea to partner with Soho House: an establishment that is deeply routed in the culture of new nomads around the world. Using connections and devising a plan to help Soho House with it's new sustainability strategy in Europe, I set up a long-standing partnership with Soho House across the whole of Europe to be the first sustainable sneaker brand to provide uniform for Soho employees. In addition to this, we launched the first of many cultural events hosted by Tropicfeel at the houses for members and Influencers to connect digital nomads to this new emerging travel creator culture.