World's first AI Stylist on the EE BAFTA red carpet

EE challenged its agency M&C Saatchi PR to bring something new and unique to the BAFTA red carpet, and cut through the noise of one of the biggest press nights of the year. The idea was to bring an AI Influencer to life by casting them as host on the red carpet alongside an Instagram styling filter that enables viewers at home to shop their favourite red carpet looks via livestream. This resulted in millions of viewers, thousands of outfits shopped, and EE becoming one of the first brands in the world to bring the digital to life on the red carpet.