Ace & Tate set the mood for their new visual brand direction with the launch of their SS18 campaign - come as you are.
The campaign, intimately shot by photographer Lotte Van Raalte, focusing on four Amsterdam-based individuals with Ace & Tate's glasses proudly at the forefront of each distinct character.
The project is special to the brand as it lays the foundations for the launch of Ace & Tate's new yet to be announced platform launching in Spring. By focusing on these creative individuals, the campaign shines the light on their identities, beliefs, and direction to encourage audiences to see things differently. Come as you are celebrating self-expression and sits at the forefront of the brand's vision moving forward.
This campaign going on to nurture the idea that we are all built of many selves, and as such there is no one frame that defines who we are.
come as you are nurtures the idea that everyone is made up of many selves, meaning there is no one frame that defines you, but many.