Converse "Sneakers Would" - 2014

  • Kris Crockett
  • Magdalena Piechal
Created in collaboration with Anomaly Amsterdam and SuperHeroes Amsterdam, the project poped up to web browser users unpredictably in London, Paris, Barcelona, Madrid and Amsterdam via interactive platform The Ticket.
The Ticket was a Chrome and Firefox extension using banner blocker technology. It replaced boring ads with fun content and also aimed to encourage Converse’s fans online to answer the question, “What would sneakers do?,” and to take part in array of impulsive opportunities in their cities. There were over 70 live shows planned across Europe as part of the project.