Cookson Adventures Refresh

Henry Cookson Adventures came to We Are Kitty for a brand refresh and new website with the aim to move the brand away from their perception of ‘that English company in the UK’ into the territory of ‘a global luxury brand for explorers’. The refresh included updates in the following sections: Logo – A clean, sleek and sophisticated use of the brand’s initials. Contrast to thin strokes offer elegance whilst the serifs anchor the logo with a sense of trust and heritage. Website design – Refined, uncomplicated and thought-provoking. Through powerful imagery, simple layout and emotive language, we set out to create a website that was both inspiring, functional and easy to use. Tone of voice – Simple, confident and inspirational. These values allowed copy to become more emotional, making the brand seem more human without losing any credibility.