Copwriter - B2C and B2B copy (marketing brochures, on line promotion, App magazine, video treatments) for the new brand identity for The Lexicon Bracknell,
Wrote B2C and B2B copy (marketing brochures, on line promotion, App magazine, video treatments) for the new brand identity for The Lexicon Bracknell, the town’s £240m retail/entertainment regeneration
Wrote B2C and B2B copy (marketing brochures, on line promotion, App magazine, video treatments) for the new brand identity for The Lexicon Bracknell, the town’s £240m retail/entertainment regeneration/Created a tone of voice and verbal identity to be used across marketing collateral/Wrote strap lines to re-position the brand in order to hook in consumers and retailers.