Copy, TOV, branding and recipes for Mindful Chef

Mindful Chef is a premium recipe box start-up. I've written for all parts of the business (digital channels, winback campaigns, product info, OOO collageral, packaging, inserts, magazine, etc.); worked to produce content with and about influencers like Madeleine Shaw; written recipe and product descriptions; come up with straplines and slogans; wrote the brand book and TOV guidelines and reviewed copy produced by other teams.