Ted Baker: An example of using semiotics to distinguish between the two separate markets. Note the use of language and sentence length between the two.
Part 1:
Product descriptions:
1. Women's Collection
Ted’s feminine and versatile Delorez dress is decorated in a panoply of playful cherries to reflect a fun-loving, retro spirit. Crafted from inky blue shades with a two-tier A-line silhouette complete with a beautifully pleated skirt and flattering nipped-in waist.
-Pleated, cherry print skirt
-Versatile day to night dress
-Rounded neckline
-Short T-shirt sleeves
-Invisible back zip fastening
Men's Collection
This handsome design is a smart and luxurious antidote to the winter chill. The heritage woolen pocket coat exemplifies Ted’s contemporary tailoring. A dashing deep navy hue is crafted from hand-drawn wool that feels superbly warm and works with a multitude of tones.
-Luxuriously finished blue hand-drawn wool
-Classic Lapel with fastening buttons beneath
-Gold Hard wear and zip fastening
-Slim fit tailoring
-Deep Buttoned Pockets
Part 2: Women’s Collection
Evening Star: The hourglass figure reclaims the limelight this season. A crop top and pencil skirt in painterly florals and vivid woven threads creates a focal point on the waist as a stylish and sensual marker of femininity. Pair your nostalgic look with a plum coloured lip, punctuated by powerful autumnal accessories.
Part 2: Men’s Collection
After-hours tailoring: It’s time to recalibrate your outerwear collection this season. With structure and pattern falling into sync through this textured burgundy blazer, the opulent tone strikes an in-control chord for around the clock dressing. Team with heritage fabrics and sharp accessories.