Copy writing: Deals and offers

  • Oisin Teevan

Similar to launching a product, announcing an offer to your customers requires clear communication. If the copy is in any way confusing you can end up losing business. In this case I was announcing an offer with a third party, making clear the benefits of the product and the discount being received. The piece had a click through rate of 14%, taking people straight to using the offer. Link to the community post here.

Get 35% off a tado° smart thermostat

1Sep '21
We’ve partnered with tado° to offer Bulb members a 35% discount on the latest smart thermostat and other helpful heating gadgets.Nobody wants to heat an empty room, it isn’t great for your bills or the environment.The tado° smart thermostat makes it easy to keep your heating in check. And it can reduce your heating bills by up to 31%, too. It can do things like understand when windows are open or when people are out of the house, and will adjust the temperature accordingly. It also uses weather forecasts to plan the temperature setting.Read more about the offer 14 or find your unique discount code in your Bulb account 3.