Copywriting // 100ml (various brands)
100ml is a regular feature in SUITCASE Magazine highlighting the best carry-on products to take on a plane journey. I directed the styling and design teams on the theme and focus for each issue and worked with them on the visual concept, as well as writing a short, engaging snippet of copy for each featured product.
Vol. 27: The Books Issue
Featuring summer-focused products designed for the sunnier months, shot on a bookshelf-inspired backdrop to reflect the issue's theme.
Vol. 28: The Cities Issue
Featuring products designed to combat pollution and stress for autumn city breaks, shot on a lego-inspired, building-block backdrop to reflect the issue's theme.
Vol. 29: The Taste Issue
Featuring glamorous end-of-year celebration products for winter, shot on a fruit-based backdrop inspired by the issue's theme.
Vol. 30: The Health Issue
Featuring detox and relaxation-inspired products for the new year, shot on a crystal backdrop to reflect the issue's theme.
Companies
Suitcase Magazine
- Publishing