CORONA CASHLESS

Young Lions Mexico 2018 Media Shortlist Corona challenged us to encourage young consumers to embrace the concept of extra: to do and give a little bit more in order to contribute with a social issue in Mexico. The challenge was to find a new media to do it. Corona sponsors the biggest music festivals in Mexico, these events use a digital wristband for cashless payments. Usually people put more money in their wristbands than what they actually use and that money most often goes to waste. What if we use that remaining money for a good cause? Corona Cashless is an innovative way to raise funds for non profit and charity organizations in Mexico.