About me

Mexican creative with experience in ad agency, creative projects and internal coms teams for public institutions. Highly interested in creativity based on insights and strategy, media innovation for ad messages and campaign development. Hard worker and team player.

QuestionsProjectsExperienceTeam

Projects

• 10

  CORONA CASHLESSYoung Lions Mexico 2018 Media Shortlist Corona challenged us to encourage young consumers to embrace the concept of extra: to do and give a little bit more in order to contribute with a social issue in Mexico. The challenge was to find a new media to do it. Corona sponsors the biggest music festivals in Mexico, these events use a digital wristband for cashless payments. Usually people put more money in their wristbands than what they actually use and that money most often goes to waste. What
• 8

  VICE X SNAPCHAT SAVE YOURSELVES PROJECTThe brief was to develop a creative concept using AR on Snapchat where Vice could complement its Climate Change editorial and have a real impact on the issue.
• 1

  JOY & SORROWHumans are emotional and feelings are messy. Kleenex has every emotion covered, wherever it comes from.
• 1

  SILVER ARROWSThe victory of the Mercedes-AMG Petronas Motorsports racing team at the F1 Championship 2018 was imminent and we were asked to come out with some headlines for press materials to celebrate and recognise this achievement. I played with the nickname of the team "Silver Arrows" to deliver a strong and powerful headline.
• ADAM LEVINE EQUITY 2017TVC
• WE LOVE EVERY SMILEConcept development

Work history

CreativeVICE
Jul 2019 - Jul 2019London, United KingdomFreelance
Vice x Snapchat London Save Yourselves Editorial ​
CreativeColgate-Palmolive
Dec 2018 - Dec 2018London, United KingdomFreelance
Colgate France Tonigencyl - Smiles of France campaign

+ Show more

Skills

• Concept Creation
• Creative Stragegy
• Creative Storytelling
• Writing
• Idea Generation
• Marketing
• Ad Copywriting
• Social Media Marketing
• Copywriting
• Brand Storytelling

Education

MAUniversity of The Arts London (UAL)
Sep 2018London, United Kingdom
London College of Communication

Awards

Bronze EffieEffie Awards
Promotions BBDO Mexico for Mars Wrigley Confectionery M&Ms “Somos la Botana”
Silver EffieEffie Awards
New product launch BBDO Mexico for Pepsico Mexico Papas Sabritas (Lays/Walkers) “El sabor de comerte al mundo”