At the end of every year Sabritas (Lays/Walkers) runs a campaign to raise funds for Operation Smile, a non profit medical service organization that provides cleft lip and palate repair surgeries for children in need.
The initial idea was to design the signature smiles on the packaging but most importantly to develop a concept strong enough to attract people to support the campaign's cause. The concept I developed was chosen by Sabritas Mexico for that year's (2017) campaign and my team mates developed the rest.
Group Creative Director: Pablo Ferrari
Art Director: Diego Villegas
Copywriters: Rafael Hidalgo, Laura Chávez
Concept: Stephanie Rodriguez
Agency: BBDO México
Companies
PepsiCo
- Non Creative Industries
