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SILVER ARROWS

  • Stephanie Rodriguez

The victory of the Mercedes-AMG Petronas Motorsports racing team at the F1 Championship 2018 was imminent and we were asked to come out with some headlines for press materials to celebrate and recognise this achievement. I played with the nickname of the team "Silver Arrows" to deliver a strong and powerful headline.

*Congratulations Silver Arrows. F1 fourth-time world champions.
Congratulations Mercedes AMG Petronas.

Creative Director: Ivar Rodríguez
Copywriter: Stephanie Rodríguez
Agency: BBDO Mexico
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Project Tags

Companies

  • M

    Mercedes Benz

    • B

      BBDO MEXICO

      • M

        Mercedes AMG Petronas

        Skills