Corona Cocktail Book

The Corona Cocktail book is for the social drinker who wants to experiment with their cocktails. The book created demand for Corona Hard Seltzer & Refresca in a saturated category and added a halo effect for the Corona brand family. I sourced photo talent, assisted in the recipe creation process, art directed the photo shoot, and laid out the design of the hard cover book. The look and feel includes bright colors, colorful backdrops, unique shadows, playful layouts and clever croppings to allow users to easily digest recipes and know their next steps.