About me

My name's Emma and I like to tell great stories. I tell them through graphic and interface design, experience concepts, photo direction, and video production. Previous clients I have worked with for numerous branding and experiential agencies include clients like Vans, Modelo, Jameson, NASCAR, and Oars&Alps among others.

PostsProjectsExperienceTeam

• A freelance client is requesting I fill up the remaining white space for a web page design. How should I go forward?

Projects

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  Modelo Negra All-Star Weekend '20The beer that defies expectations demands consistent experiences that also defy expectations. I created promotion materials for memorable, outside-the-box activations within untapped Chicago venues during the city’s busiest weekend in 2020. The goal was to leave consumers excited about the possibilities that come with Modelo Negra while celebrating the best that basketball has to offer.
• 1

  Corona Cocktail BookThe Corona Cocktail book is for the social drinker who wants to experiment with their cocktails. The book created demand for Corona Hard Seltzer & Refresca in a saturated category and added a halo effect for the Corona brand family. I sourced photo talent, assisted in the recipe creation process, art directed the photo shoot, and laid out the design of the hard cover book. The look and feel includes bright colors, colorful backdrops, unique shadows, playful layouts and clever croppings to allow
• Vans Lookbook & BTS VideoI got the opportunity to pitch and produce a promo video for Vans. From picking wardrobe to scouting locations and securing lights and talent, producing this video was so fun and I am always amazed by the incredible artists I got to work with.

Work history

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Freelance DesignerNoGood
Jan 2021New York, United StatesFreelance
Assisted in creating stunning visual assets for social media ads, websites, email campaigns, videos, and brand collateral. Participated in team design feedback and iterated to build beautiful digital products for startup brands.
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Art DirectorLegacy Marketing
Sep 2019 - Apr 2020Chicago, United StatesFull Time
Concepted engaging experiences for brands in the beverage space like Corona, Modelo, Jameson, and Absolut. Designed layouts and worked with a creative team to produce event activations that made deep impressions across cultures and demographics.

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Education

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Bachelor of Arts (BA) Columbia College Chicago
Sep 2015 - May 2018Chicago, United States
Majored in Multimedia Communications and minored in Web Development. Specialized in documentary photography and front-end web development. Graduated spring of 2018.