The Brief
To create a corporate identity that effectively communicates the key areas of Humphrey and Crockett’s business, heating, plumbing and solid fuel heating
The Solution
Starting with a tear drop shape which not only reflects the water component of the business but also a flame for the heating side of the business. Removing the rounded edges of the tear drop shape, created a modern and dynamic diamond shape for each of the three business areas. Red, yellow and blue were chosen to represent, heating, solid fuel and plumbing respectively. The three diamonds where then interlocked to create the final logo. This was then applied to the business cards, stationery, signage and vehicle livery.