To create a corporate identity that communicates the nature of UK Floating Homes. A company who design, build, sell, deliver, refurbish and maintain floating accommodation
The logo was created by first looking at the designs of one of the floating homes. By representing this in simple geometric shapes and shown at an angle the dynamic icon was created. By cropping the building and adding a shadow effectively communicates the floating nature. The logo was then applied to the stationery, with a cropped tint of the image shown on the letterhead and the curve of the building icon replicated in the die-cut edge of the card.