Corporate Service Communication Campaign

Project description Balnak, a logistics company whose main service is “transportation," needed a holistic explanation of its logistics services in different areas and channels, as well as a sustainable communication strategy. Our priority was to differentiate ourselves from our competitors, be memorable, and attract attention. For this reason, we strategically built our creative approach around the box that first comes to mind when talking about the transportation industry. The simple box shape, which we interpreted with the color of our Balnak brand, became a carrier and a memorable symbol that highlighted the services we offer. We talked about the value Balnak creates with our eye-catching and memorable imagery that lends itself to creative expression. The red box is designed to be as simple as possible so that it can be adapted to different creative ideas. When our target audience sees the red box, our Balnak Logistics symbol is recorded in their perception, and our symbol, which can be easily integrated into different contexts with "any new and special message", is reinforced to create an indicative brand image for our target audience.