About me
I am a solution-oriented creative senior strategist and branding expert with more than 15 years of hands-on experience in brand communication.
What can I do for you?
Solving communication problems is my strongest skill. I can provide solutions to any communication problem your brand may have.
I offer social media solutions, digital asset design, and communications planning that meet your communications goals.
I can provide solutions for your e-commerce and digital marketing strategic planning needs.
If you are unsure of your brief, I can help you identify your brand's communications problem.
If you are planning a communication campaign, I can help you with the planning and projecting of the individual steps of this campaign and the implementation of the project.
By leveraging my network of professionals, with whom I work much like a boutique agency, I can deliver any creative output you would expect from an agency.
I can manage your software-based digital projects.
You can work with me if you need the services of a creative director from a brand strategist's perspective.
If an idea needs to be prepared from a strategist's perspective, I can prepare a presentation that delivers a concise and effective expression.
I have a proven track record of effectively managing marketing objectives for both consumer brands and corporations. I organize and lead marketing initiatives that increase brand awareness, improve sales results, and build consumer trust. Working closely with my teams, I ensure seamless coordination and strive to achieve measurable results through timely marketing and communications strategies.
My skills in relation to my profession are
• Brand Strategy & Positioning
• Brand Identity & TOV Development
• Communication Strategy
• Digital Strategy
• Social Media Marketing
• Digital Assets Strategy
• Creative Concept Design
• Creative Copywriting
• Project Management
• Digital Research Planning & Supervising • Business & Product Development
• Project Management
• Team Management & Leadership
I enjoy handling new cases, I love working on projects that require solutions, you can contact me whenever you want and share your needs.
As a Strategy Planner:
Demir Health & Life Insurance, IsoEtp, Önlem Diapers, Duru Bulgur, OYAK, ODTÜ Tech- nocity, Yıldız Teknik University Games Up, Taksim360, Arbella, Esthederm, Dimes, Avon BTL, Incia, Newlife, Nutrawell, Emie, Diren, Kühne, Türkonfed, Vodafone Türkiye, Vodafone Freezone, IKEA, Balparmak, Unilever, Knorr, Knorr Çabuk Çorba, McDonalds, Migros, Migros Sanal Market, Karaca, Nutricia, Bebelac, Aptamil, Arko Men, Duru, Emotion, Blade, Evy Baby, Teb, Yapı Kredi, Worldcard, Adios, Playcard, Nuvo, Yapı Kredi Business Card, Yapı Kredi Private Banking, Yapı Kredi TL Card, Tetra Pak, Ak Enerji, İstanbul Kültür Üniversitesi, İstanbul Kültür Koleji, Torku, YKM Turizm, Chocolate by Four Seasons, Yurtbay Seramik, Gezginler Alemi, Pakmaya, Sharp TV, Pioneer, Schwarzkopf, Shiseido
As SR / JR Copy Writer:
Türk Telekom Mobile Almanya, Volkswagen Crafter, Microsoft, Mobil1, Pfizer, Hare Likör, British Council, Balnak, Intel, Aneltech, Servis İstanbul, Astra Zeneca, Linx, Taşkent, Enyapı, Enkay Group (General Electric, Electrolux, Loewe, Miele, Panasonic), Algida, Bim, Tansaş, Evkur, Albarakatürk, Şeker Piliç, Bileşim Medya, İstanbul Halk Ekmek, Merinos, Gilan, Macrocenter, Tırsan
ACHIEVEMENTS
- 2014 Berlin Digital Communication Awards Finalist / Play #olurmuolur Digital Positioning and Communication
- 2005 London International Awards, BtoB Finalist / Composition Media News Center Adalert
EDUCATION
- 2005 – 2008 Fine Arts, Theory and Criticism / Anadolu University Department of Art Science
- 1999 – 2004 Advertising and Public Relations / Anadolu University Faculty of Communication Sciences
CERTIFICATIONS
- Aknet Academy Coaching Training, 2017 - Pannonica Production Training, 2021
- Laba Women Leaders Training, 2022
AFFILIATIONS
- Member of AICA Art Critics Association (Board Member 2019-2021)
- Member of BPA, Body Process Arts Association (President 2022-2024) - Member of Tag Worldwide Writer Network
ADDITIONAL INFORMATION
- Art Critic and Author
Writing and publishing art critics and articles in art publications such as Milliyet Sanat, RH +, ICE-Mag, Artfulliving, Sanatatak, Switch, etc.
- Sinemental Film Festival
Film Festival Design I Event Design & Festival Program Planning Creating Festival Theme Festival Collaboration Management
- JTG TV / HOG (House Of Gamers) / Three-Man Squad
House Of Gamers Project Consultancy
Supervision of House Of Gamers Strategic Analysis and Tracking Team
- BREDA INTERNATIONAL SHORT FILM AND VIDEO ART FESTIVAL Video Art Section, Curation of Turkey Participants
- YAPI KREDİ
Content Curation of 70th Anniversary of Yapı Kredi Virtual Museum
Projects
- Increasing the traffic of Pfizer's website Goodbye DepressionProject description The awareness campaign "Goodbye Depression" by Nano Digital for Pfizer. The website with a mascot narrator and informative videos prepared by Pfizer to raise awareness about depression needed to meet the targeted audience. Our brand wanted us to effectively use the 'text button' feature of the advertisement area on the playlist on the home page of the Fizy music platform. We decided to focus on the relationship between depression and music. Based on the effect of music on o
- Corporate Service Communication CampaignProject description Balnak, a logistics company whose main service is “transportation," needed a holistic explanation of its logistics services in different areas and channels, as well as a sustainable communication strategy. Our priority was to differentiate ourselves from our competitors, be memorable, and attract attention. For this reason, we strategically built our creative approach around the box that first comes to mind when talking about the transportation industry. The simple box shape
- Social Media StrategyProject description Demir Health and Life, an insurance company; expected a content strategy that would capture the target audience and increase followers on their Instagram account. Insurance companies are a type of service with a high risk perception and therefore low motivation to buy among Turkish people. Based on this, we decided to position our brand's products as supports that will ensure the sustainability of their lives in the perception of our target audience, and we built our strategy
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Work history
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Brand Strategist | RR CompanyRhino Runner
Istanbul, Turkey
Dynamic and innovative Brand Strategist (ex-copywriter) with 11 years of experience in developing and executing result-driven branding strategies. Proven track record of enhancing brand visibility, driving market share, and elevating customer engagement. Expertise in market analysis, consumer behavior insights, and creative campaign development. Adept at collaborating cross-functionally to deliver impactful solutions that resonate with the target audience.
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Senior Strategic Planner | ReklamaniaReklamania
Istanbul, TurkeyFull Time
- Strategizing for potential agency leads
- Managing creative teams
- Designing strategies based on the client brief
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Skills
- Digital Strategies
- Editoral Experience
- Project Design
- Project Administration
- Project Conception
- Project Development
- Creative Advertising
- Brand Consultancy
- Content Advisor
Education
A
A
Masters of ArtsAnadolu University
- Eskişehir, Turkey