Increasing the traffic of Pfizer's website Goodbye Depression

Project description The awareness campaign "Goodbye Depression" by Nano Digital for Pfizer. The website with a mascot narrator and informative videos prepared by Pfizer to raise awareness about depression needed to meet the targeted audience. Our brand wanted us to effectively use the 'text button' feature of the advertisement area on the playlist on the home page of the Fizy music platform. We decided to focus on the relationship between depression and music. Based on the effect of music on our emotions, the work was prepared in the "Text Button" format with the slogan "Remove depression from your playlist", which conveys that users should stay away from depressive songs that will evoke negative emotions. It broke a record with over 22,000 clicks on the first day it was published on the Fizy Online Music Portal. When users clicked on the slogan, they were directed to Say Goodbye to Depression Website.