Social Media Strategy

Project description Demir Health and Life, an insurance company; expected a content strategy that would capture the target audience and increase followers on their Instagram account. Insurance companies are a type of service with a high risk perception and therefore low motivation to buy among Turkish people. Based on this, we decided to position our brand's products as supports that will ensure the sustainability of their lives in the perception of our target audience, and we built our strategy on a positive world. %400 FOLLOWER INCREASE IN 2 YEAR With this content strategy, from August 2021 to August 2023, the number of followers increased by 200% in the first year and 400% in the second year. We supported our content strategy with mini-competitions and paid content. In this way, we achieved high interaction rates, with 22% of the total content interaction being paid and the remaining 78% organic. While bringing our existing products and new innovative products to the right target audience, we ensured high lead rates in different campaign periods for two years with the referrals we made to our brand's website. CREATIVE APPROACH FOR PRODUCT DIFFERENTIATION While determining our content strategy, one of the needs was to make different products visible. For this, we designed other color codes and badges for our visual world under a holistic roof. less https://www.instagram.com/demirsaglikvehayat/