Corsica Tourism Identity | Student Brief

  • Lucia Lopez
The tourism board of the island of Corsica is undergoing a rebrand and has decided to focus on targeting young adventure-seeking travellers.

The new logo centres on showcasing what Corsica has to offer in terms of its landscape, but beyond this, it emphasises the idea of layers. The notion of countless stories from Corsica’s history being sown into the relatively unchanging land.