During this project Mairead wanted to focus on the diversity of age within the Fashion Industry. During the research and development stages, Mairead knew early on that this project would focus on the the mature demographic and how key companies in the industry were not taking the opportunities to promote their brand to the 50+ demographic.
The Brand COS was the perfect opportunity to create a marketing tool, where they could create a whole range which would be promoted through an illustrated insert for the COS Publication.
