Costa Coffee - The Soundtracks

  • Ioana Iancu

Costa Coffee wanted to embed their values ( Courage; Passion; Warmth; Trust) across their organisation, and we figured music was the way to go. First, we asked team members what they thought these values felt like, then we got to work - combining the sounds of Costa, live instruments and behavioural science to produce four tracks that'll change your mood and get you to live the right value at the right time. Supported by teaser and launch comms, The Soundtrack went live in September and seemed to strike a pretty good chord. To date, the tracks have been listened over 23,000 times, with hundreds of individual downloads too. You can take a listen below, and if you start feeling something, it’s probably a sign that now is the moment to join Costa Coffee.