Cottonly

A new Australian skincare brand on a mission to take your daily cleansing regime to the next level, sustainably. After struggling for years with skin concerns, Sarah and Elaine, founders of Cottonly, decided to launch their own skincare line, starting with the first (and, arguably most important) step in a skincare routine: Cleansing. Embracing the natural qualities of cotton, they developed a range of compostable wipes, each woven with various patterns to address different skin concerns. While the founders were well-versed on the benefits of a dry wipe, we needed to introduce the concept to a new audience. Through an elevated aesthetic, earthy colour palette, tactile details and shelfie-worthy packaging, we created a brand system that comes together to express the transformative effects of taking the rudimentary routine of cleansing your face and elevating it to an indulgent ritual. How We Helped: Brand Strategy | Brand Identity | Brand Messaging | Shopify Website Design & Development | Packaging Design | Social Media Strategy & Content | E-Newsletter Strategy & Content | Art Direction Who Helped Us: Photography by Morning Swim Studio