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Leah Procko

Art Director & Designer

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  • LevelSenior
  • LocationMelbourne, Australia
  • AvailabilityLocked Pro Plan feature
  • ProfessionsArt Director - Design Director - Graphic Designer

Projects

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About me

Hello, my name is Leah. Former Design Director at Studio Round and Creative Lead at Sydney Opera House, I have over ten years’ experience in creating and building brands. My approach is light-hearted yet strategic, with the belief that design is a tool to bring life to brands beyond ‘just a logo’. My experience is diverse and multi-disciplinary. I have worked with small organic startups to large scale property developers. With local cultural festivals to Australia’s leading cultural icon. I am a collaborator, contributor and leader. An occasional guest lecturer and keynote speaker. And keen world traveller. I am currently looking for new opportunities — get in touch for a chat.

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Skills

  • Art Direction
  • Design
  • Branding
  • Packaging
  • Motion
  • Strategic Design

Work history

Currently

Art Director & Designer

Freelance

Nov 2017
  • Freelance
  • Strategically minded designer and art director with a background in branding and a love for colour. Open to freelance, collaborations and project work big or small. Get in touch for a chat — hello@leahprocko.com

2017

Design Director

Studio Round

Sep 2014 - Sep 2017
  • Melbourne, Australia
  • Full Time
  • DESIGN DIRECTOR (Nov 2016 — Sep 2017) SENIOR DESIGNER (Sept 2014 — Oct 2016) Round is a design practice that harnesses culture and creativity to transform brands. With a focus on strategy, storytelling, identity and communications, we design remarkable experiences that engage people and enable organisations to grow. CLIENTS INCLUDE Loving Earth, Melbourne Symphony Orchestra, Melbourne Fashion Week, Melbourne Food and Wine Festival, Rogerseller, The TOM Co., QIC Global Real Estate.

2014

Head of Creative

Sydney Opera House

Aug 2010 - Aug 2014
  • Sydney, Australia
  • Full Time
  • HEAD OF CREATIVE (April — Aug 2014) SENIOR DESIGNER (Aug 2012 — April 2014) DESIGNER (July 2010 — Aug 2012) Sydney Opera House is Australia's most iconic cultural institution and busiest performing arts centre — host to over 1,500 performances annually with more than 1.2 million in attendance. The creative team at SOH is responsible for strategising and conceptualising festival identities and campaigns, creating intellectual property for touring performances and maintaining the integrity of the SOH brand in collaboration with the marketing & PR teams and producers. The work spans across multiple genres, audiences and communications to make a truly inspiring organisation to be a part of.

2010

Designer

Independent

Aug 2009 - Jun 2010
  • Freelance
  • A year spent travelling through South America and Europe, working on a variety of freelance projects for clients based in Australia and abroad.

2009

Aug 2006 - Jul 2009
  • Full Time
  • Spatchurst was an integrated communication studio with extensive experience in design and communications for museums, curators, government authorities and cultural & heritage institutions. CLIENTS INCLUDED Built., City of Sydney, David Jones, Paris Opera Ballet, Planet Arc, Museum of Applied Arts & Science (Formerly Powerhouse Museum)

2006

Jun 2006 - Aug 2006
  • Sydney, Australia
  • Internship
  • A multi-national, award winning agency; Leo Burnett is a fully integrated multi-speed company with a focus to attract the best talent in the industry. CLIENTS INCLUDED Optus, Samsung, Surf Life Saving Australia

Education

2008

Bachelor of Design in Visual Communication (First Class Honours)

University of Technology, Sydney

Jan 2004 - Dec 2008

Awards

2016

Gold — Loving Earth Rebrand

Best Awards

2016

Finalist — Melbourne Symphony Orchestra

AGDA Awards

2016

Finalist — Melbourne Symphony Orchestra

Best Awards

2016

Finalist — Loving Earth Rebrand

AGDA Awards

2012

Winner — Best Marketing Communications for Summer At The House campaign

Australian Marketing Institute