Deeto is a beautiful new, female-led wellness startup on a mission to re-educate us about the often misunderstood world of detoxification. Working closely with the founders, we created a brand strategy and identity focused on inspiring a shared sense of wellness. The packaging design took a minimalist approach, with a focus on the natural ingredients incorporated. We also had a set of incredibly realistic illustrations of the various herbs used, drawn to highlight their health benefits in their natural state.