Coutomons

  • Fabio Testa
Ana Couto is one of the biggest and most important Brazilian branding agencies in São Paulo. They use a very unusual type of character, called Coutomon, which is way more than a doll, a mascot or an avatar. It translates Ana Couto's speech: Brands are like people and they have their own ways to be, do and talk. The Coutomon’s gallery is an opened space that engages a relationship platform, with collaborative creativity to build inspirational results.

Annually, they ask a bunch of designers to collaborate with their own Coutomon, playing with visual possibilities always avoiding barriers. Some of my contributions were selected for their printed material and the idea is to keep producing new possibilities.

Visit the website: www.anacouto.com.br