COVERGIRL CLEANTOPIA BRAND LAUNCH EXPERIENCE

For Covergirl's launch of the Plant-Powered Mascara Lash Blast Cleantopia, my team and I were asked to devise an unforgettable experience that would highlight the unique qualities of the new mascara and generate buzz and substantial social content. We created the immersive world of Cleantopia for editors and influencers in Los Angeles to play in and experience the extreme lushness that this mascara provides.