COVID-19 Lockdown - Personal work
Guinness. Some pretty (rough) concepts to drive home the 'Stay at home' UK Government and NHS message.
This was posted to LinkedIn.
I though it could have worked far harder with a simply gif and changing the name from 'sandals' to 'sliders'.
15 minuted later, this was the result.
No need for branding either as it was posted to their owned channels
We all have to stay at home and only go out for essential items.
In Tesco the other day I witness the true 'blitz spirit' amongst the over 70s. Unfortunately they were all way to close whilst checking on each others wellbeing.
The 'Boomer' Brits have an idiosyncratic way of creating personal personas for their favourite radio play characters. And no more so than 'The Archers'. Broadcast since 1951, having aired over 19,100 episodes, it is the world's longest-running drama.
By publicly unmasking the characters, this campaign seeks to drive the faithful listeners home and clear the streets of our worthy OAPs.