About me

I am a proactive leader, team player and strong collaborator. I have developed brands, identities and toolkits on a global scale, produced packaging, advertising campaigns both above and through the line for global and UK centric audiences, With a strong background in building brands across all media. I have worked through diverse markets, technology, retail and beauty for both B2B and B2C. Perfectly happy rolling up my sleeves as well as presenting at board level. Experienced in business; challenging clients/stakeholders to maximise their budgets and deliver measurable ROI.

QuestionsProjectsExperienceTeam

• I need to renew my Public liability insurance (5 million). I can use the usual comparison website. Anyone found a really cheap provider?
• Interested to hear what pixel dimensions everyone is using for website page width? Full page width and also left and right margins. Thanks
• Looking for an Adobe XD expert.

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Projects

• 6

  COVID-19A campaign that debunks some of the common conspiracy theories relating to the COVID-19 pandemic.
• 4

  COVID-19 Lockdown - Personal workGuinness. Some pretty (rough) concepts to drive home the 'Stay at home' UK Government and NHS message.
• 1

  The White CompanyAppointed to evaluate their creative department and process. For example, a recommendation to their print process delivering savings in excess off £140k per year. To further develop the brand with ‘fresh eyes’, to support and manage the in-house multi-channel design department.
• 4

  Winsor & Newton masterclass - learning tools for artistsOne of my successes was to launch and run masterclass – learning tools for artists; 2-3 minute video ‘lightbulb’ moments that delivered insights for artists delivered by artists. I grew the subscription base to over 60,000 in a matter of a few months. 100+ videos produced.
• Winsor & NewtonArt direction and digital asset creation. NPD for Fineliners, Colour Pencils & Sketchbooks
• Winsor & Newton water colour paper relaunchWinsor & Newton are a leading supplier of professional fine art materials. As Creative Director my responsibilities are interfacing between the brand team and external agencies. To delivering our core campaigns and ‘always on’ content through ideation, film making and art direction. Communicating a consistent brand story through every touchpoint. Engage our audience through our social reach and influencers. Working closely with the global brand director to deliver the early stage launch strategy

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Work history

J
J
Creative DirectorJD&AD Ltd
Mar 2003London, United KingdomFull Time
JD&AD Ltd is an independent creative design agency. www.juliandurham.co.uk We have worked over various disciplines including brand identity, literature, website design and development, direct marketing, point of sale and exhibition design. Our experienced creatives and programmers deliver focused, original and intelligent solutions to meet your brief, on time and on budget. Specialities: Advertising, Direct Marketing, Branding, Corporate Identity, Exhibition Design, Graphic Design, Website Design, Literature. POS.

Skills

• Concept Creation
• Creative Direction
• Digital Design
• Graphic Design
• Packaging Design
• Branding Design
• Print Advertising
• Mobile Design

Education

K
K
(BA hons) Graphic DesignKingston University London
Sep 1991 - Jun 1994London, United Kingdom