Winsor & Newton water colour paper relaunch
Winsor & Newton are a leading supplier of professional fine art materials. As Creative Director my responsibilities are interfacing between the brand team and external agencies. To delivering our core campaigns and ‘always on’ content through ideation, film making and art direction. Communicating a consistent brand story through every touchpoint. Engage our audience through our social reach and influencers. Working closely with the global brand director to deliver the early stage launch strategy and creativity for NPD & EPD. Developed and delivered through global toolkits for local market activation.
Working with renowned British artist William Tillyer for the water colour paper relaunch. A dedicated landing page showcased the revised category. Advertising, a product look book, POS and digital assets were produced as part of a global toolkit for local activation. Culminating in a launch event at the Bankside Gallery in London.