Covid Outbreak Management - Somerset Public Health

Sitting within the Public Health team at Somerset County Council, this project required me to develop, manage and deliver the Covid-19 local outbreak management plan Communications Strategy, to raise its profile amongst members of the public, educational establishments and local businesses. I set the Somerset strategic direction for communication activity in response to the Covid-19 pandemic, including planning and overseeing associated communications and engagement plans. My role also included proactive public relations work with the media, overseeing the distribution of press releases and articles relating to Covid-19, as well as organising media interviews and briefings for key members of the Public Health and Somerset County Council team. This project required me to produce scripts for radio advertising, secure out of home advertising space including large-scale print and digital billboards, produce press releases, liaise with the media, manage crisis communications and lead a team to ensure the communications strategy was delivered.